Pepsi's Social Media Department in Action

This was forwarded onto me from an old colleague at Pepsi (thanks Dans!)

Pepsi's German marketing team took a very wrong turn here to support Pepsi Max.

However, Pepsi showed how to respond when a marketing team clearly gets it wrong. Their actions helped diffused a potential public relations nightmare.

The social media department just repaid their value to the business. It also shows how important it is for a brand to listen and be human!