Pepsi's Social Media Department in Action

This was forwarded onto me from an old colleague at Pepsi (thanks Dans!)

Pepsi's German marketing team took a very wrong turn here to support Pepsi Max.

However, Pepsi showed how to respond when a marketing team clearly gets it wrong. Their actions helped diffused a potential public relations nightmare.

The social media department just repaid their value to the business. It also shows how important it is for a brand to listen and be human!

The Population & Naked - Flying the Australian Flag!

Whilst I'm not one to shout about awards, I will on this occasion given our Idea / WOM propagation product 'Ripple' just picked up a gong in the WOM marketing awards in the UK for best targeting of influencers. The project was for Fox 8's show Gossip Girl.

The reason I want to talk about it is that we were the only award winner from outside of the UK.

It proves Ripple is world class and that Australian companies are up there strategically and executionally with the worlds best!